Ladies and gents, girls and boys, we all are always looking for a new statement to make with our clothing. In urban clothing the possibilities are endless and the market is there, people who want to show their true colors by wearing something different, and all of us are looking for a good quality.
We want clothing that represents us as we are and looks good at the same time.
For many of us. it's the music that gives the inspiration to what kind of fashion we would like to be seen in. I think our generation has truly been spoiled with the choice, internet makes it possible for anyone to purchase anything from all the corners of the world.
One such a brand is Guilla Gear, American apparel, that praises the urban culture in the positive way. TaMonte Whitelow, The President of Operations from Guilla Gear, is pushing his business hard:
"Everything we do is inspired by the I Am Guilla philosophy; Guilla being Gifted Unique Individuals Livin' Life Accomplishin'. I wanted to put out clothing and other apparel so that the message could take on a tangible form."
The designs and the philosophy behind the range has been growing for a few years. Like many brands and businesses, the business hasn't got outside founder, everything is done from the desk of TaMonte by his own hands with the help of his brother and business partner Will Whitelow as a designing eye in the company, and with their vision of what urban culture should stand for.
"We really haven't decided on the direction of the brand just yet. Since the original concept began with my love for music, I want to reincorporate that in our future designs.I also want to do more community outreach as well, this would give is the opportunity to actually make an impact on people's lives."
"The goal of the clothing is to embody the I Am Guilla philosophy, thus inspiring and motivating those own/wear our products as well as those who encounter the logo in General."
For him the brand is much more than just a clothing line, it's a life style and something that was inspired from the music.
"Music is the fabric of my life. I began loving music at an early age when I listened to Michael Jackson, New Edition and artists like that... New Edition is my all time favorite group. I found my love for hip hop when my mama bought me the LL Cool J "Bad" album one year for my birthday tho"
So, it goes without a saying that when I was given the opportunity to review the brand... well, you don't need to ask twice! I love the philosophy behind the range and as being very much community orientated, embracing the talents around me sits deep in me.
The waiting time of the parcel was good. Baring in mind that these clothes come from USA and I am in United Kingdom, it's Christmas time so we all know that the mail guys are really busy; I was impressed. It only took less than a week and I had the parcel in my living room, packed into a nice and neat but still strong card board box, I had a smile on my face! First impressions; simply looks fantastic!
The brand is well thought with the colors, and to be honest, this should attract any hip hop princess, the vibrancy of the colors in clothing is talking for it self. With the clothes I had couple of nice surprises; two mix CD's of old school hip hop to keep the spirits up and boogie glutes going.
First glance of what's in the box; nice thick hoodie, tank top in pink, panties and T-shirt.... oh, and old school hip hop mixes times two!
Really liked the way the brand is represented and loved the quality of the fabric. The print looks good and metallic print has a little twist of changing slightly a color by the different lighting! That did make me do the WOW!
Might be fair to say that I had already fallen in love with these clothes and felt like a kid in the candy store. I am not really a dress type of a girl, so these suite me just fine (currently typing this in the track suite bottom after my boxing session in the gym).
Smaller items,such as tank top and panties were packed nicely into a neat branded plastic bag, again, nice touch!
So far so good, I have no complains and everything looks very professional.
Sizing is important part of any clothing, you want to know that XL does not mean size 12. I am not a size zero, so trust me, the times I have been disappointed of the reality something being smaller than what it says on the label, are countless. The tank top is stretchy, so it wont matter what size is the bust, they will fit in and the top enhances the curves. Ladies like that. It's a big yes for me. I also like to feel that the clothes are not squeezing me. My tank top is a perfect fit and I do love my tank tops and wear them all the time. Color is very bright pink but they also are available in other colors .
Guilla Girl, that would be me, is nicely printed in silver and to my eye, well it does look really cool. I can see a hot summers day and going out to wearing it. Tank tops are timeless and the safe investment for a hot weather. Cloths are also for all ages, and that is a plus in my eyes.
Panties.. I don't know any woman who does not absolutely love the cute under wear. Again, the good quality material accompanies a nice outstanding print.
My favorite from all has to be the hoodie. I love them, I got lots of them and as some ladies collect shoes, I am a hoodie freak. I would seriously choose the hoodie over high heels any day. This hoodie is thick, and that will make it all year around peace of clothing; nice in the cool summer nights and warm in the winter. Kangaroo pocket is large enough to hold essentials and the sizing is nice and loose. My personal preference for hoodie is a loose fit, so I already love this one and it is unisex item, perfect for boys and girls. The color is very strong deep purple.
These are just example clothes I received, but there is more in Guilla Gear. You can find a matching sweatpants for your hoodie or you can have the hoodie with other prints on it.
There are more choices at
Guilla Gear Apparel , Facebook page filled with pictures of the brand and happy customers wearing it.
You can also visit
http://www.guillaboyz.com/ and choose Guilla Gear Store from the menu at the left hand side. And whilst you are deciding which one you want to buy, why not to have a tour on the site and learn more about the brand?
Now that I have gone through my box, the next big thing is to wear them and then wash them.
The clothes are very comfortable to wear. I took mine to the gym with me. After an hour of moving and boxing, no rips on the seems, I still felt good in them and the most definitely I had to wash them.
They tell you not to mix the colors and whites, but I did do just that, on purpose. I wanted to see if these strong and very dangerous colors mix or leak. I turned my washing machine on 40 C and put the long program on. I do must say, I was a little bit doubtful, surely something will go wrong and my bright white towel will come out with the rainbow colors... but no! The towel is still white, the colors on the Guilla Gear have not faded and the print holds. Everything is exactly as it was when I put them on the washing machine, except they are now clean. There was not much shrinkage on the clothing, comparing the normal average of 10% the clothes kept them on the form well. The clothing has offered me nothing but the positive experience and I can honestly say that Guilla Gear is on my shopping list. I am looking forward purchasing sweatpants, few more hoodies (remember hoodie freak) and some tees. What makes this shopping even better is that I follow the philosophy of the Guilla Gear and support the community and potentially have a chance to change someones life better. This has to be all around winner and very hip hop by any standards.
What about the all important cost?
You might think that $40 for a hoodie is expensive, but then again, you will buy quality that will last you for years and does not change the shape or form on wearing it. Good quality clothing is not cheap, but the price tag on these items are on the average and to try them out, you can always attack the sales.
The brand is building it's own website dedicated just for clothing at
http://guillagear.com but it is still under construction.
My opinion of the brand is 5 *'s without a fail. Everything was as it's supposed to be and I am very happy with my clothing.
The newest alliance with Gospel Radio Lounge is J Moss, the voice of Gospel music, who has been working with many big names and on his latest album collaborating with Faith Evans on the song called " You make me feel". There is an interview coming with this man of the moment soon on the station as he talks more about his new album and inspirations in life. 
